In every age, discipleship has always been about adopting and living out a lifestyle that imitated Jesus and went against the cultural currents of the society, writes Fr Anthony Le Duc SVD.

While disciples are not removed from the social and cultural elements that make up the fabric of the society in which they live and work, they are expected to exhibit in words and deeds characteristics that can identify them as serving God’s kingdom – proclaiming the good news, calling people to repentance, working to promote values of harmony and justice, and making an option for the poor. These are the constants in the life of the disciples of Jesus and serve to determine their mission and vocation.

If you are like me and use the Internet and social media on a regular basis, sometimes we’re just amazed at how Google is so accurate at predicting what it is that we are trying to search for as we are in the process of typing the intended keywords. It’s like Google can read your mind! We’re also quite equally amazed at how the content that appears on our Facebook Newsfeed, even the advertisements seem to match quite well our interests and needs. We are also impressed at how Amazon manages to suggest books that we might like (and indeed would like) to read based on other books that we have read in the past.

Whether it’s Google, Facebook, or Amazon, the use of artificial intelligence (AI) based algorithms by these and other technology companies providing services that help us connect with people, provide us with news and entertainment, and bring to us various advertisements which are all personalised—based on the data that these algorithms collect and process from our use of their (usually) free services.